Keuruu: population and statistics
Keuruu has a population of 9,014 (2025) across 1,258.0 km², or 7.2 people per km². It ranks 105 of 308 municipalities by population. Its population is falling: −10.9% between 2015 and 2025.
- 9,014 residents
- 1,258.0 km²
- 7 people/km²
- 124 m
Keuruu in numbers
Key points
Among the 22 municipalities in Central Finland, Keuruu ranks No. 6 by population.
Companies registered in the last 12 months per 1,000 inhabitants: 11.2 per 1,000 inh. in Keuruu, compared with an average of 3.5 per 1,000 inh. in Central Finland and 4.1 per 1,000 inh. nationally.
Share of Swedish speakers: 0.1% in Keuruu, compared with an average of 0.2% in Central Finland and 5.0% nationally.
Largest business sector: Health and social work, with 22.4% of the area's jobs.
A 1 kWp solar panel tilted at 44° generates about 843 kWh a year here.
Did you know?
- Number 1 in Central Finland for “Active companies in the register per 1,000 inhabitants (excluding sole traders)”.
- Number 1 in Central Finland for “Companies registered in the last 12 months per 1,000 inhabitants”.
- “Companies registered in the last 12 months per 1,000 inhabitants”: higher than in 99% of municipalities.
- “Share of Swedish speakers”: lower than in 93% of municipalities.
- Its area is roughly equal to 176,190 football pitches.
- Its population density is 2.6 times lower than the national average.
- The nearest municipality is Multia, 17.1 km away.
Population of Keuruu over time
Keuruu had 10,117 residents in 2015 and 9,014 in 2025.
| Year | Population |
|---|---|
| 2020 | 9,486 |
| 2021 | 9,443 |
| 2022 | 9,250 |
| 2023 | 9,184 |
| 2024 | 9,128 |
| 2025 | 9,014 |
All indicators for Keuruu
Value for the municipality, then the regional average and the national median (for counts: regional and national totals). The gauge places the municipality between the lowest and highest value in the country.
Population
| Indicator | Keuruu | Central Finland | National | Position? | Rank |
|---|---|---|---|---|---|
| Share of people aged under 15 (2025) | 11.6% | 13.9% | 13.3% | ranked 215 of 302 | |
| Share of people aged 65 and over (2025) | 37.8% | 25.4% | 31.2% | ranked 74 of 302 | |
| Mean age of the population (2025) | 51.7 years | 44.6 | 48.5 | ranked 80 of 302 | |
| Share of Swedish speakers (2025) | 0.1% | 0.2% | 0.3% | ranked 222 of 302 | |
| Share of foreign nationals (2025) | 3.8% | 4.2% | 3.4% | ranked 128 of 302 |
Housing
| Indicator | Keuruu | Central Finland | National | Position? | Rank |
|---|---|---|---|---|---|
| Total dwellings (2025) | 5,979 no. | 164,402 no. | 3,258,449 no. | ranked 95 of 308 | |
| Share of dwellings built before 1940 (2025) | 6.0% | – | 8.2% | ranked 191 of 302 | |
| Share of dwellings built after 2000 (2025) | 10.6% | – | 14.5% | ranked 216 of 302 | |
| Share of dwellings in detached and semi-detached houses (2025) | 47.8% | – | 64.5% | ranked 252 of 302 | |
| Share of dwellings in blocks of flats (2025) | 34.0% | – | 11.1% | ranked 55 of 302 | |
| Share of dwellings not permanently occupied (2025) | 19.2% | – | 16.9% | ranked 115 of 302 | |
| Free-time residential buildings per 1,000 inhabitants (2025) | 214.7 /1,000 inh. | 112.6 /1,000 inh. | 186.3 /1,000 inh. | ranked 136 of 302 |
Energy
| Indicator | Keuruu | Central Finland | National | Position? | Rank |
|---|---|---|---|---|---|
| Share of residential buildings heated with district heating (2025) | 5.8% | – | 3.9% | ranked 107 of 302 | |
| Share of residential buildings heated with electricity (2025) | 42.3% | – | 39.8% | ranked 119 of 302 | |
| Share of residential buildings heated with geothermal heat (2025) | 5.8% | – | 5.5% | ranked 141 of 302 | |
| Share of residential buildings heated with oil or gas (2025) | 15.9% | – | 17.1% | ranked 174 of 302 | |
| Share of residential buildings heated with wood or peat (2025) | 30.1% | – | 29.1% | ranked 143 of 302 |
Economy
| Indicator | Keuruu | Central Finland | National | Position? | Rank |
|---|---|---|---|---|---|
| Business establishments (2024) | 1,145 no. | 28,724 no. | 600,547 no. | ranked 111 of 308 | |
| Business establishments per 1,000 inhabitants (2024) | 125.4 /1,000 inh. | 104.6 /1,000 inh. | 141.7 /1,000 inh. | ranked 192 of 302 | |
| Median disposable cash income per consumption unit (2024) | 27,579 €/year | – | 29,044 €/year | ranked 239 of 302 | |
| Price per m² of old dwellings in housing companies (2025) | 676 €/m² | – | 1,110 €/m² | ranked 189 of 220 | |
| Active companies in the business register (excluding sole traders) (2026) | 724 per 1,000 inh. | 12,966 per 1,000 inh. | 335,854 per 1,000 inh. | ranked 81 of 308 | |
| Active companies in the register per 1,000 inhabitants (excluding sole traders) (2026) | 80.3 per 1,000 inh. | 47.4 per 1,000 inh. | 53.9 per 1,000 inh. | ranked 19 of 302 | |
| Companies registered in the last 12 months per 1,000 inhabitants (2026) | 11.2 per 1,000 inh. | 3.5 per 1,000 inh. | 2.7 per 1,000 inh. | ranked 1 of 302 |
Employment
| Indicator | Keuruu | Central Finland | National | Position? | Rank |
|---|---|---|---|---|---|
| Persons employed in the area (jobs) (2024) | 3,124 no. | 106,247 no. | 2,423,433 no. | ranked 105 of 308 | |
| Unemployed as a share of the labour force (2024) | 12.3% | 14.4% | 10.8% | ranked 89 of 302 | |
| Employment rate (aged 20–64) (2024) | 72.2% | 70.1% | 75.4% | ranked 229 of 302 |
Tourism
| Indicator | Keuruu | Central Finland | National | Position? | Rank |
|---|---|---|---|---|---|
| Beds in accommodation establishments per 1,000 inhabitants (2025) | 54.5 /1,000 inh. | 43.5 /1,000 inh. | 36.4 /1,000 inh. | ranked 55 of 136 |
Transport
| Indicator | Keuruu | Central Finland | National | Position? | Rank |
|---|---|---|---|---|---|
| Passenger cars per 1,000 inhabitants (2025) | 554 /1,000 inh. | 489 /1,000 inh. | 580 /1,000 inh. | ranked 209 of 302 |
Society
| Indicator | Keuruu | Central Finland | National | Position? | Rank |
|---|---|---|---|---|---|
| At-risk-of-poverty rate (2024) | 16.2% | 17.3% | 14.3% | ranked 85 of 302 |
Education
| Indicator | Keuruu | Central Finland | National | Position? | Rank |
|---|---|---|---|---|---|
| Share of people aged 15 and over with a tertiary-level qualification (2024) | 24.5% | 32.5% | 24.1% | ranked 143 of 302 |
Business sectors: Keuruu
Share of each sector in total jobs; “×1.5” means the sector is 1.5 times more common than nationally.
- Health and social work22.4% ×1.2
- Manufacturing21.4% ×1.7
- Wholesale and retail trade9.5% ×0.9
- Education7.6% ×1.0
- Construction5.2% ×0.8
- Public administration and defence5.1% ×1.0
- Transport and storage4.9% ×0.9
- Agriculture, forestry and fishing4.2% ×1.7
Sunshine and temperatures: Keuruu
Where is Keuruu?
Frequently asked questions
What is the population of Keuruu?
Keuruu has 9,014 residents (2025), ranking 105 of 308 municipalities.
How big is Keuruu?
Keuruu covers 1,258.0 km², with a density of 7 people per km².
Is the population of Keuruu growing?
Between 2015 and 2025, the population of Keuruu went from 10,117 to 9,014, a change of −10.9%.
Where is Keuruu?
Keuruu is in Central Finland. Latitude 62.260, longitude 24.707.
Companies registered in the last 12 months per 1,000 inhabitants: what is the figure for Keuruu?
In Keuruu, “Companies registered in the last 12 months per 1,000 inhabitants” stands at 11.2 per 1,000 inh. (2026), ranking 1 of 302 municipalities; the national median is 2.7 per 1,000 inh..
Share of Swedish speakers: what is the figure for Keuruu?
In Keuruu, “Share of Swedish speakers” stands at 0.1% (2025), ranking 222 of 302 municipalities; the national median is 0.3%.
How much electricity does a solar panel produce in Keuruu?
In Keuruu, a 1 kWp south-facing system tilted at 44° produces about 843 kWh a year.
Which municipalities border Keuruu?
The nearest to Keuruu are Multia (17 km), Petäjävesi (25 km), Mänttä-Vilppula (26 km), Ruovesi (45 km), Ähtäri (46 km).
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